My Twin Communication, a boutique specialized in financial communication and investor relations, announces that it has been selected by Cassa Lombarda S.p.A. as advisor for media relations activities. The appointment marks a further step in the firm’s track record of supporting leading players in the financial sector, with the objective of developing communication strategies that are effective, consistent, and capable of generating strong reputational impact.
More specifically, My Twin Communication will support Cassa Lombarda’s top management and business functions in the management of media relations, providing both strategic and operational expertise to strengthen dialogue with the financial press, institutional stakeholders, and the wider ecosystem in which the bank operates. The activity will be aimed at building a distinctive and authoritative narrative capable of enhancing the bank’s identity and its role within the private banking landscape.
The mandate includes the coordination and development of media relations activities, with the goal of expanding Cassa Lombarda’s media reach and increasing its visibility. This work comes at a particularly significant stage for the bank, which is engaged in strengthening its business model, based on sustainable growth, the evolution of high value-added services for private and institutional clients, and the consolidation of its positioning as an independent, solid, and long-term oriented player.
Cassa Lombarda stands out as an independent private bank specializing in the management and protection of significant wealth, a segment that requires deep expertise, strategic vision, and communication capable of conveying reliability, continuity, and the ability to interpret the needs of a constantly evolving market. In this context, managing reputation and relationships with the media is becoming increasingly important.
Through this collaboration, My Twin Communication will help support the bank’s strategic vision and enhance its profile within the financial community, fostering a more effective narrative around its development path. The objective is to further strengthen Cassa Lombarda’s reputational profile and consolidate its presence in the Italian and European banking and wealth management landscape, leveraging financial communication that is structured, credible, and oriented toward long-term value creation.
