Your story deserves reputation.
Our mission is to give it value.

Not all corporate information has journalistic value. To become news, a story must be relevant, connected to a recognisable context, released at the right time, supported by credible sources and structured according to a clear editorial logic. These five criteria guide the work of a communication agency and press office when turning corporate facts, data and decisions into useful content for journalists, markets and stakeholders.

Not everything a company communicates becomes news. In media relations, the real difference lies in the ability to turn corporate information into content that is relevant for journalists, stakeholders and the market. Brand journalism helps companies build clearer, better contextualised and more editorially effective messages.

Sending press releases is not enough to secure media visibility. Media coverage happens when corporate information is recognised by a newsroom as relevant news for its readers. This is why media relations require method, editorial insight, the ability to identify the right angle, source credibility and proper timing. My Twin Communication helps companies turn corporate and financial content into qualified media coverage, strengthening reputation and positioning.

An equity story is the strategic storytelling designed for the financial market, translating corporate data, vision, and performance into a clear and accessible narrative for analysts and investors. Within investor relations, a fragmented narrative increases the perceived risk for the markets; therefore, it is essential to structure the document starting from internal analysis (SWOT) and careful peer benchmarking. A strong equity story must not overload the audience with complex details, but rather highlight competitive advantages and historical track records. As a specialized communication agency, My Twin Communication supports management in building a solid, consistent financial narrative capable of attracting capital.

Investor relations are a strategic function for listed companies, SMEs and management teams because they strengthen trust, financial reputation and dialogue with capital markets. Integrated with financial communication and media relations, they help companies communicate their value clearly, improve market perception and support access to capital.

The Investor Relator does not simply give visibility to a listed company: they help the market understand numbers, strategy, outlook and value creation. Their role differs from that of the corporate broker, who facilitates investor access, and from media relations, which focus on reputation and press coverage. When these functions are properly coordinated, the equity story becomes clearer, more credible and stronger over time.