The Consumer Electronics Show (CES) once again confirms itself in 2026 as the place where technology, business, and culture converge and influence one another. It is no longer just a showcase for product launches or a stage for futuristic concepts. CES has evolved into a real-time barometer of what brands consider strategic to shape consumer expectations, industrial roadmaps, and investment decisions. This is where innovation stops being a promise and becomes credible storytelling, market positioning, and momentum, with a direct impact on how technologies are perceived and valued.
Following the experience of CES 2025, the My Twin Communication team will once again be on the ground at CES 2026, from January 6 to 9 in Las Vegas, with an even stronger conviction: to truly understand innovation, you need to experience it where it takes shape. Being at CES means closely observing how major technology platforms, cutting-edge startups, investors, and international media collectively define what will matter in the months and years ahead. It is a privileged vantage point that makes it possible to distinguish hype from what is already market-ready.
The numbers from the 2025 edition—over 142,000 attendees, more than 4,500 exhibitors, 158 countries represented, and 6,500+ accredited journalists—illustrate the scale of the event, but they do not fully explain its value. CES has become a global decision-making hub, where scale is not just quantitative: it acts as a multiplier for visibility, partnership opportunities, and narrative strength, especially for brands capable of translating technological complexity into stories that are clear, relevant, and meaningful for both audiences and the media.
The 2026 edition will further reinforce an already evident paradigm shift: the transition from predominantly digital innovation to intelligence that is increasingly operational and embodied. Artificial intelligence is no longer a simple support feature, but a true product layer, embedded into devices, processes, and decision-making flows—more often on-device and designed to act in the physical world. This evolution is accelerating the rise of what many define as Physical AI, where AI, robotics, sensing technologies, and edge computing converge to deliver tangible results across industrial, healthcare, logistics, and service environments.
Within this context, humanoid robotics is emerging as one of the most closely watched and strategic domains. No longer about spectacle or one-off demonstrations, it is rapidly moving from experimentation to service, driven by concrete advances in perception, manipulation, simulation-based training, and safety standards. It is the clearest signal of an innovation that is becoming infrastructure—capable of operating in real environments, under real constraints, and with real responsibilities.
It is precisely within this scenario that MY TWIN Communication will be at CES 2026 alongside Oversonic, an Italian company specialized in cognitive humanoid robotics. Oversonic will bring RoBee to Las Vegas, offering a concrete example of how Physical AI is not a future vision, but an already operational reality. RoBee is not a laboratory prototype: it is a certified humanoid robot, already deployed in industrial and healthcare environments, designed to collaborate with humans, support them in repetitive, dangerous, or physically demanding tasks, and assist medical staff in complex settings. Live demonstrations will take place at the Intel Corporation Pavilion and within the STMicroelectronics exhibition area, further strengthening the project’s technological and industrial positioning.
Alongside robotics and AI, CES 2026 will highlight the growing maturity of digital health, with consumer technologies increasingly converging with clinical applications, as well as the central role of energy as the invisible yet decisive foundation of the AI, robotics, and advanced mobility era. Without efficient, resilient, and sustainable energy solutions, the scalability of innovation remains a structural constraint. At the same time, enterprise technologies and mobility systems will be increasingly discussed in terms of measurable outcomes, platform integration, and real impact on productivity, safety, and resilience.
Throughout the event, MY TWIN Communication will follow keynotes, speeches, and demonstrations with the goal of offering industry media a daily, in-depth, and contextualized narrative of what truly matters. Not just announcements, but interpretative frameworks, insights, and connections that help explain how innovation is already transforming the way we work, produce, and care for people. For MY TWIN Communication, being at CES means embracing a clear responsibility: turning technological innovation into valuable information, and building a solid, credible dialogue between companies, media, and the international audience.
Journalists interested in editorial materials, images, videos, and in-depth coverage from CES 2026 are invited to contact the MY TWIN Communication team and Oversonic’s press office, which are available to support media activities and facilitate access to content and innovation leaders.
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